It is a bright new day in apparel land where Nike unveiled the ColorDry polo -the first consumer product available using clean ColorDry technology, the water free dyeing process developed by DyeCoo.
Instead of using water, DyeCoo’s technology uses recycled CO₂, saving up to 30 litres of clean water per dyed T-shirt. The technology not only provides huge environmental benefits, it also ensures intense saturated colour, saves energy and eliminates the need for added chemicals in the fabric dyeing process.
DyeCoo is very proud to see Nike launch its first ColorDry consumer line, making the technology a reality. “Creating this game-changing technology has been a long process on which we have been working for over ten years. To now see DyeCoo’s technology brought to the market, and not just by any brand, but by Nike, makes all our hard work worthwhile” said Mats Blacker, DyeCoo’s CEO. “We see this as an important step towards revolutionizing the textile dyeing industry. This product line proves that our technology is economical viable and suitable to scale, while hugely decreasing environmental impact”.
Of course Nike would not be Nike if the new product line did not incorporate more state of the art textile technology. The polos use Nike Dri-FIT technology to draw sweat away from the body through the fabric; it has a sleek design and clean seams, increasing comfort and performance. To add to the sustainable character the polos are made from 100% recycled polyester.
ColorDry polos will be available in six different colours from June the 12th on Nike.com and in select Nike retail stores. More information on Nikeinc.com
DyeCoo is a spin-off from the Dutch company FeyeCon, the global leader in carbon dioxide technology (www.feyecon.com). DyeCoo provides the sustainable water free dyeing alternative -providing a process that uses zero water, less chemicals and less energy. The process is not only sustainable but reduces processing costs as well. For more information DyeCoo.nl or DyeCoo.YouTube